Helping A Friend

So I have a friend that has his own DJ business. He does weddings, dances, teen events, corporate parties and all kinds of things. I think he even knows how to hypnotize people. Anyhow, I posted previously that he's had a pretty slow year. I know a lot of people are going through that right now. I also know that he doesn't have much of a presence online. If you search for him for terms that people would normally search in the local area, such as Wedding DJs Seattle or DJ Everett you don't find him. I found his facebook page after doing a little hunting, but I haven't ran across his website yet. He has a good website, but like many businesses it's not really optimized for any search terms. The only way someone would find it is if they had the exact website address. Many small businesses are in the same boat. They don't know any different. They pay all this money to have a great website built, but they don't know there is more work to be done to actually get it ranking where they want to be found. I'm trying to do this for my friend. I've been working at if for a couple weeks, after my day job that is. I have one main site which I'm trying to get ranked for the big city in his area. The term actually gets about 5500 searches a month. Right now I'm floating around page 3 so I have a bit of work to do. I need to get him to page 1 of Google. Then I created a bunch of smaller sites focusing on the smaller cities. These are doing great, many of them are on page 1, ranked in the first place. They just don't really get any search volume. If anyone did search those terms though in those particular cities, they'll find him for sure. It's a project, but if I can get him more business I am going to be so happy. He loves what he does and I totally envy that. I hate seeing him feeling like he needs to get a part time job making minimum wage just to make ends meet. If he just had some good online exposure, I'm sure things will pick up for him.